LogicFI is a financial technology startup creating a turnkey solution for financial institutions to enter the online lending market. I was responsible for designing the user experience and interface for their front-end product: an online loan application and admin portal. When I first started working with LogicFI, they had a brilliant algorithm for assessing loan risk but no front-end UI to accompany it. I worked closely with the team to design a multi-step, user-centric application flow in an effort to make their platform stand out from the rest in performance and usability.
I also designed the company identity and public website.