CareCrown
Native Mobile App – B2B SaaS
Industry
Home Healthcare
Role
Co-founder, Lead Product Designer & Product Owner
CARING FOR THE CAREGIVER
“I love the games in the Starbucks app! How can we create this experience for my caregivers?” This was the question posed to me by Elizabeth, the owner of a home healthcare agency in Nashville that employed over 100 caregivers. “I want a system that can motivate and reward my team for their performance, without creating more work for my home office,” she said. This simple idea sparked the creation of CareCrown, a product that would soon be at the forefront of home care innovation.
Professional caregivers work in high-stress, isolated environments with little recognition, while agency owners like Elizabeth struggle with staffing shortages, compliance, and operational overload. The right solution had to motivate caregivers, support administrators, and integrate seamlessly into existing workflows. Sounds easy, right?
It wasn’t. Yet CareCrown emerged from this challenge. I worked directly with caregivers and agency owners to translate game mechanics into meaningful, ethical motivation. Every decision was grounded in one guiding principle: make positive behavior visible, rewarding, and effortless.
The Challenge
We were commissioned to design a comprehensive website and develop a cohesive brand identity for Spectral, a graphic design agency renowned for its creative and innovative approach to visual communication.
The website needed to reflect Spectral’s artistic flair and design expertise, featuring an immersive user experience that showcases their portfolio, highlights their design process, and captures the essence of their brand. The branding elements, including a striking logo and unified visual style, were crafted to position Spectral as a leader in the graphic design industry.
The Challenge
We were commissioned to design a comprehensive website and develop a cohesive brand identity for Spectral, a graphic design agency renowned for its creative and innovative approach to visual communication.
The website needed to reflect Spectral’s artistic flair and design expertise, featuring an immersive user experience that showcases their portfolio, highlights their design process, and captures the essence of their brand. The branding elements, including a striking logo and unified visual style, were crafted to position Spectral as a leader in the graphic design industry.
Feedback
— Jane Smith, CEO
“The professionalism and expertise demonstrated by the team were unparalleled, and we couldn’t be more pleased with the results. We’ve been able to achieve new levels of innovation and success in our industry.”
